This may be the most fun I've ever had on a photo shoot. The AD, Hayes Henderson from Henderson Bromstead Art, myself and the designer Will Hackett ran around for four days like a gang of kids at the playground. All three of us were finding locations, suggesting ideas and working together in concert. The final imagery was to be heavily worked in Photoshop so we shot the whole thing digitally using available light. The level of creativity, cooperation and focus was very high and I think it shows in the final product. We created imagery for both the women's and men's lines. The photography was used for consumer advertising, trade catalog, and POP. RWP also produced this project for the client, handling everything from lodging to locations.