It's always a challenge to photograph product lines out of season. We all do it all the time, however getting it to look cold and like snow in 90 degree August weather is a project. This was shot around Boulder, CO, Spyder's corporate home. We used the grey rock, falling water, cotton batting and potato flakes to gain the desired effect... and it worked. This shoot was art directed by Kathy Carroll the marketing director at Spyder. The images were used for consumer advertising in Europe, catalog, POS and web.

The best part was chasing the kids around in the falls.